Book Description

This book provides a general introduction to strategic property management. It covers both the principles surrounding strategy formulation and the actual implementation tools in relation to property portfolios.

The authors offer a review of general strategy theory and relate it to the specific circumstances of different types of property and their varying objectives. Strategic management techniques are explained and an analytical framework is provided to apply to different property scenarios to aid strategy formulation.
The second part of the book comprises a series of case studies, covering the role of the property portfolio, relevant internal and external influences, and the strategies used to respond to these influences. 256 pages.